- Perception of the brand as a symbol of product quality by consumers in Poland
The aim of the publication is to familiarize the brand with the brand and its perception in Poland. Its implementation was possible thanks to the review of the literature and conducting a questionnaire survey allowing to get to know consumers' opinions on the subject. The research shows that the brand, as well as the process of managing it, influences the perception of products by consumers. It should be considered advisable to give it a specific identity, build a positive image and strengthen its strength, as it has a significant impact on the benefits of the organization and the consumer. The survey results show that: 90% of respondents, when shopping, pay attention to what product is the brand, which means that the phenomenon of its recognition matters, consumers decide to buy branded products when shopping, because they have more trust, which is associated with the conviction about their higher quality, from the point of view of consumers the most important are brand features and factors affecting its value, which have a direct impact on them, can experience their effects, considered a key instrument in the process of shaping the brand value advertising (attracting the consumer's attention to the brand) and logo (association with the brand, product), which significantly contribute to shaping its image. The obtained research results can be perceived as a premise for undertaking activities popularizing a brand in society, as this increases the chance for the development of the organization and benefits brought by consumers.
- The quality of hair shampoos depends on the type of the main surfactant
Shampoos are one of the most important segments of the cosmetics market. Their basic task is to clean the hair and scalp from dust, sebum, microorganisms, which is why the consumer first of all expects the shampoo to have good washing properties. Consumers' properties and product viscosity are also important in consumer choices. The aim of this work is to assess the surface activity, foaming properties and viscosity of several shampoos available on the Polish market. The analysis included shampoos with "classic composition" and shampoos containing ingredients of natural origin. The critical concentration of micellization was determined by measuring the surface tension using a tensiometer using the du Noüy method. On the other hand, wetting properties were evaluated on the basis of the value of the contact angle. Both the size of the contact angle and the CMC value indicate that shampoos containing ingredients of natural origin can compete in quality with classic shampoos.
- "Implementation of the FMEA method for risk analysis and process improvement" - 13/05/2019, Warsaw
Klub POLSKIE FORUM ISO 9000 invites you to participate in the scientific and practical seminar "Implementation of the FMEA method for risk analysis and process improvement". The seminar will take place on May 13, 2019 at the Packaging Research Institute - COBRO, ul. Konstancińska 11, Warsaw. FMEA method
- Report on the conference "Praxeology in management and command 2019". Rationality in management, rationality in command, Kalisz, 07-08.03.2019
On March 7 and 8, 2019, the 3rd Scientific and Didactic Conference "Praxeology in Management and Commandment 2019" was held, entitled: Rationality in management, rationality in command. The conference was organized by the Department of Management and Command, Faculty of Social Sciences and Humanities of the State Higher Vocational School. President Stanisław Wojciechowski in Kalisz. The honorary patronage over the conference was taken by prof. dr hab. Witold Kieżun, an outstanding representative of the Polish praxeological school. Professor Kieżun is also a student of Tadeusz Kotarbiński and Jan Zieleniewski.
- Creating a conceptual model for risk management on the example of a laminating process at a yacht shipyard
The aim of the article is to propose a conceptual model that normalizes risk assessment criteria in a quality management system at a yacht shipyard. The intention is to perform a data analysis that allows to determine collections with high, medium and low level of significance for all errors arising in the laminating process. The article focuses on the most important concepts related to risk and the criteria for its evaluation. The conceptual model developed was analyzed and used for research, including four types of yachts, containing a total of 1,450 samples.
Problemy Jakości (Quality Problems) - full list